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Computers and Keywords Can Be Keeping You From
Job Interviews

Many companies now use computers and word-recognition software to scan résumés. They are programmed to look for keywords--specific words or phrases related to the job opening. If your résumé doesn't have these keywords, then it automatically goes into the virtual reject pile, without human eyes ever seeing it.

That's the bad news. The good news is you're now aware of it, and can make it work in your favor when applying for a new job! Here's how:

1. Study the job posting and make a list of the keywords and phrases used to describe the required skills and desired qualifications. For example, "strong verbal communication skills."

2. Include every one of those keywords and phrases in your résumé, exactly as used in the job posting, for the ones that apply to you. For example, include "strong verbal communication skills" even if you'd prefer to say "experienced with public speaking." A human may make the connection; a computer will not. You must use the exact phrases from the job posting.

3. Find a creative way to include keywords and phrases that do NOT apply to you. For example, if the job posting includes the keywords, "proficiency with Microsoft Excel" as a requirement, but you don't know Excel, you can say something like this: "While I do not currently have proficiency with Microsoft Excel, I love learning computer applications and can become proficient within two weeks." The exact keyword phrase is in that sentence for the computer to find.

These three steps will help you get your résumé approved by the computer and thus passed along for human review. But they are also good strategies when you don't know whether or not computer scanning of résumés is used by the company for which you're applying. Seeing the desired keywords and phrases will make even human résumé scanners sit up and take notice!


Written by Bonnie Lowe, www.Best-Interview-Strategies.com.

You may reprint/republish this article if you include my name and a link back to this site.




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